&nbsp; Behance&nbsp; -&nbsp;&nbsp;<a href="https://www.behance.net/gallery/205291547/FOODCIPE-UX-CASE-STUDY">Please click here</a>

FOODCIPE - Case Study

• Led activation and retention strategy across 8+ AI/SaaS products in funded startup environments, owning growth architecture from onboarding through conversion.

• Improved first meaningful action completion by 15–25 percentage points by restructuring onboarding systems and reducing high-friction decision points.

• Increased 7-day repeat usage by 15–20% by designing reinforcement loops and optimizing second-session triggers.

• Improved trial-to-paid conversion consistency by aligning activation depth with core value realization

• Mapped full growth systems (Acquisition → Activation → Retention → Monetization) to identify primary revenue constraints before initiating redesign.

• Designed and validated hypothesis-driven experiments (A/B and iteration cycles) influencing measurable activation and retention improvements at 100K+ user scale.

• Drove roadmap trade-offs by prioritizing growth levers over feature expansion during earlystage scaling and Contributed to subscription flow refinements improving upgrade intent clarity.

• Partnered directly with founders and PMs in weekly growth reviews to align UX decisions with engagement, retention, and revenue metrics.

• Built scalable design systems and UX frameworks that increased iteration velocity and reduced execution friction across growth experiments.

&nbsp; Case Study&nbsp; -&nbsp; &nbsp;<a href="https://www.behance.net/gallery/204023151/PIAX-Case-Study">Please click here</a>

Research | Product Design | UX | Brand Identity

PIAX - Case Study

Kamal is strong designer who has great thought process behind every decision he is making then be it research, visual language, user journey and flow or be it convincing stakeholders. He is quite open for feedback and looking for learning. He has all the skills which are required for any good Product Designer. Would definitely recommend him for Product/UX/UI roles.

 Shivani Gaur  🇮🇳 

Kamal Raj is a budding designer who has done impressive work. His designs are well-executed, and his commitment to real research is evident in his detailed portfolios. As a fast learner, Kamal continuously enhances his skills and delivers high-quality work. Excited to see his future contributions to the design field!

Ganesh Kumar  🇮🇳

I highly recommend Kamal Raj for his exceptional creativity and dedication. As the Creative Head Designer for our department, Kamal has consistently delivered outstanding results. He led the front-end design team for "Crypto Vault," earning recognition from ISRO scientists during the Smart India Hackathon finals in Ahmedabad.

Kamal's leadership during Eloquence23 significantly enhanced the event, contributing to over 800 registrations. He has conducted workshops on startup mindsets and UI/UX design, demonstrating his proactive approach to learning and growth.

Kamal's positive mindset, eagerness to learn new technologies, and consistent hustle make him an invaluable asset to any team.

Abrar Ahmed

Kamal Raj is an exceptionally creative designer at our college. Kamal consistently stands out for his remarkable talent in design, whether it's for college events or graphical work. His dedication and skill make him my go-to choice for all design-related tasks. Kamal not only excels in delivering high-quality work but also ensures timely delivery and is always accommodating with iterations and updates. His professionalism and creativity are truly commendable.